We already know that all shades of purple will be the rage for fashion retail in 2024; however, trends tend to have a later effect in southern locations. Being a Mississippi fashion queen, there is something special about supporting a retail location on track with new trends. I have taken the liberty to research certain boutiques and retail locations throughout Mississippi, primarily Jackson, to help you have the ability to shop where updated trends will be available, precisely all things purple:)
@ariaridgeland
When I say I love Aria, I MEAN IT! Aria is a boutique based in the Renaissance shopping center in Ridgeland, Mississippi. The mission of this storefront is to supply its consumers with the most sought-after styles from an edited selection of coveted designers. This means that each piece is selected to be a perfect fit for the daily life of a southern belle while still being able to support the new trends of the season. Having recently visited the store, I noticed that purple was a hot color in many of their items. Just a cherry on top: they are so adorable every time I get the chance to visit their location.
@materialgirlsms
Material Girl has been a stable piece for the Jackson community for quite some time. They have multiple locations, including Madison, Flowood, and Brandon, Mississippi. Being known for their bright pops of colors, purple products are always easy to find in any of their locations. For the trendy influencer or sorority girl, this place is definitely for you!
@hemline_ridgeland
Helime is another excellent find if you are visiting the Jackson area. They have a brick-and-mortar location in Madison, Mississippi. With the mission of existing out of their love for fashion and helping women find their style, they always stay on target regarding trends that visit and leave. Listed below are just a few purple items currently in stock, and I am sure there will be more of this trend.
Sources:
These are the top color trends from the spring 2024 runways. (n.d.). https://fashionista.com/2023/09/color-trends-spring-2024-lilac-royal-blue-cherry-red
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